About

PetDoc is the definitive online network for pet health and care information. It is where pet owners can access the highest quality, most relevant pet health information available in one place. Only PetDoc offers customized, breed-based health and behavior information from cat and dog experts and from other pet owners in an easy-to-use, engaging environment.

The site was the brainchild of PetDoc CEO Brian Hankin, who developed the idea as a result of an unfortunate situation with his own dog. Murphy, Hankin's Golden Retriever/Lab mix, was vomiting at 2AM one Saturday morning. Hankin scoured the Internet looking for help but quickly realized that there just wasn't one single place with good, reliable information out there. About 6 months later, PetDoc launched.

Management bios

Brian Hankin, CEO

Brian Hankin is the CEO and founder of (r)evolution partners, an Atlanta based consulting company that specializes in marketing strategy, innovation, and brand development. He brings a deep level of marketing, branding, and new product/concept development experience. He has managed transformational branding and new product development engagements at InterContinental Hotels Group, Delta Air Lines, GP Consumer Products (Dixie and Brawny), and The Coca-Cola Company. Prior to co-founding (r)evolution, Brian was a Client Partner with BrightHouse, a Marketing and Ideation consultancy for Fortune 100 Companies. Before BrightHouse, Brian worked in the brand group at The Coca-Cola Company where he co-developed Dasani bottled water and managed the Barq's, Mello Yello, and Mr. Pibb Brands. He also founded and sold a high-tech company focused in the marketing arena. Brian holds an MBA with a focus on Marketing and Entrepreneurship from The Wharton School at the University of Pennsylvania, and a BA magna cum laude from Tufts University. He lives in Atlanta with his wife and three children and lab Murphy.

Gina Bartasi, Executive VP of Business Development

Gina Bartasi is the Executive Vice President of Business Development for PetDoc. An experienced entrepreneur, Gina brings more than 15 years of business development experience to PetDoc with a proven track record of building new business ideas from the ground up. She has launched several key brands and websites with a focus on financial performance and profitability. Prior to PetDoc, Gina was the founder and chairman of The Leader Publishing Group, a magazine publishing firm in Atlanta, Georgia where she was an Ernst & Young Entrepreneur of the Year finalist, Metro Atlanta Chamber's Small Business Person of the Year finalist as well as a finalist for Woman of the Year in Technology by the Technology Association of Georgia. Gina received her BA from the University of North Carolina at Chapel Hill and is a graduate of Harvard Business School. She serves on the boards of The Carter Center's Board of Councilors and Camp Sunshine, a camp devoted to children with cancer. Gina and her husband reside in New York City.

Neil Campbell, VP of Marketing & Business Development

Neil Campbell joined (r)evolution partners in 2007 as a Manager doing brand strategy and innovation work for the Dasani brand at The Coca-Cola Company before working on the development of PetDoc.com. Prior to joining (r)evolution he was a Consultant in the Atlanta office of The Boston Consulting Group where he worked on projects in industries including travel and tourism, financial services and healthcare. Neil holds an MBA with concentrations in Marketing and Strategy from Vanderbilt University and a BA magna cum laude from Case Western Reserve University. Now that his work travel has slowed, Neil is looking for the perfect dog to adopt in Atlanta.

Jonathan Baker, VP of Development & Content

Jonathan Baker graduated from Emory University's Goizueta Business School after studying marketing and religion. Jonathan wound up staying in Atlanta, where he works with (r)evolution partners doing innovation work and brand strategy for companies such as The Home Depot, Ryobi, UPS and Georgia-Pacific. Jonathan's role in launching a microbrewery using Web 2.0 tactics has lent him significant internet marketing experience. Recently Jonathan has applied this internet and branding experience to PetDoc. He spends his free time brewing beer and blogging. Jonathan resides in Atlanta with his 5-year-old mutt Donut. He thinks Donut has some Chow in her.

Writing and editing team

PetDoc has assembled a team of experienced professionals who provide the quality content for the site. Each knows his/her subject whether it be medical issues, behavioral issues or the day-to-day care of owning a pet - and each is committed to providing accurate, easy to understand information. Read about our contributors here: