Free rice inspires free kibble for cats and dogs

Last winter,I became addicted to freerice.com. Time that I should have spent studying, exercising and shoveling was devoted to vocabulary building and saving the world. Free rice donates 20 grains of rice through the UN world food program to help end hunger. It's not exactly saving the world, but it's pretty darn close.

Inspired by this concept, a twelve year old girl from Oregon created Freekibble and Freekibblekat. Everyday you play dog or cat trivia, Freekibble will donate 20 pieces of kibble to a shelter in need. The best part is, you don't even need to know the correct answer. Freekibble will donate even if you give an incorrect answer, which helps even the non-trivia experts feel good.
 

Check out this excerpt from The Today Show to learn more about Freekibble and its creative young founder.